Being a Grammy-nominated rapper is everything Latto ever wanted, though things looked bleak when she turned down a record deal in her early years. But everything works out in the end, and her chosen path led her to success, including a friendship with a music legend. Her impressive net worth demonstrates it all.
The ambitious rapper grew up in Atlanta, Georgia, and has been “making a name for herself since she was 10 years old,” a birthday she celebrated in December 2008.
In 2016, she competed in the first season of Lifetime’s The Rap Game as Miss Mulatto. The show was produced by Queen Latifah and hosted by Janet Jackson’s ex-husband Jermaine Dupri.
The series challenges competitors for a record deal, and Latto won the first season. She did, however, decline the offer from Dupri and So So Def Records, which she found unacceptable. She believed that as an independent artist, she would have a better chance of making more money.
Latto began releasing music and gaining traction after leaving the So So Def deal and changing her name. Big Latto, her debut EP, was released in June 2019, and featured the breakout hit “B**** From Da Souf.”
In 2020, she signed with RCA Records, and in 2021, she released her biggest hit to date, “Big Energy,” which, like Mariah Carey’s “Fantasy,” sampled Tom Tom Club’s “Genius of Love.” Carey later joined her for a remix, resulting in a sweet connection between the two.
Latto has a $2 million net worth thanks to her success in the music industry and a clothing store she owns in Georgia, according to Celebrity Net Worth. On top of that, she was nominated for two Grammy Awards in 2023, and Billboard predicts she will win one.